Tuesday, May 3, 2011

Storytelling for Effective Advocacy

Storytelling for Effective Advocacy
Presenter: Michael Shadow, President, Shadow and Associates, Adjunct Faculty,
Master of Public Administration and Executive Master of Nonprofit Leadership programs, Seattle University
Date: Friday, May 13, 2011
Time: 9am to 4pm
Location: Seattle University, Student Center Room 160

Narrative and storytelling play pivotal roles in advocating policy, changing attitudes, defending budgets, explaining decisions, and increasing donations.

Seminar objectives:
• Learn how narrative works in public and nonprofit agencies.
• Obtain the qualities of a good narrative.
• Discuss the process for discovering your story.
• Discover how to script a story that unites ideas with emotions.

Instructor Bio: Michael Shadow is an internationally acknowledged trainer/coach in persuasive communication. He heads the Seattle-based firm of Shadow and Associates, which specializes in public speaking and media preparation for public and private sector leaders. In addition to his private coaching, Michael has designed and facilitated over 500 major seminars for executives and public officials. His clients include environmental activists, judges and attorneys, educators, lobbyists, and political and business leaders in Europe, Africa, South America, Canada and the United States. Michael is an adjunct professor in Seattle University's Master of Public Administration and Executive Master of Nonprofit Leadership programs.
Cost SU Student/Alumni/Employee: $100, General Public $125. Price includes lunch.
Seattle University Service in Action Seminars are sponsored by the Master of Public Administration (MPA) and Executive Master of Nonprofit Leadership (MNPL) programs. All proceeds benefit the MPA/MNPL scholarship fund.

For more information visit http://www.seattleu.edu/artsci/mpa/events.aspx or contact Danielle Potter at potterd@seattleu.edu or 206-296-6143.